{"title":"Clothing","description":"","products":[{"product_id":"vegan-recycled-slouch-knit-mockneck-mens","title":"Recycled Slouch Knit Mockneck","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA mockneck knitted in a heavy rib that runs the full length of the piece, from the deep ribbed hem right up through the collar. The neck stands short and soft rather than folding over, sitting just above the collarbone, and the body is cut loose for a slouchy fit that falls away from you rather than following the shape underneath. The sleeves are raglan, so the shoulder stays easy and the whole thing drapes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 40% Better Cotton Initiative cotton and 60% recycled content: offcuts from weaving and knitting mills, post-consumer clothing and recycled plastic bottles, spun back into yarn rather than thrown out. It's knitted in small batches in a family-owned factory in Tuscany. There's real weight in the rib, which is where the warmth comes from.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it with straight jeans and boots, or with charcoal trousers and derbies for something cleaner. Under a pea coat or a bomber it works as a heavy mid-layer through winter, the collar sitting just under the lapel. In grey it takes almost anything, so what you put with it leads.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Charcoal Knit \/ XS","offer_id":41909447491748,"sku":"19-01-01-22-00","price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Knit \/ S","offer_id":39850882465956,"sku":"19-01-01-22-01","price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Knit \/ M","offer_id":39850882498724,"sku":"19-01-01-22-02","price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Knit \/ L","offer_id":39850882531492,"sku":"19-01-01-22-03","price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Knit \/ XL","offer_id":39850882564260,"sku":"19-01-01-22-04","price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Knit \/ XXL","offer_id":41909447524516,"sku":"19-01-01-22-05","price":73.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/RecycledSlouchKnitMockneckWillsVeganShoes_0002_photo_2026-02-1511.04.18.jpg?v=1771154216"},{"product_id":"vegan-recycled-tailored-knit-crew-mens","title":"Recycled Tailored Knit Crew","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA crew-neck knitted in a fine gauge and cut close to the body, so it layers under a jacket or a coat without adding anything at the shoulder or the waist. The neck sits neat against the throat in a narrow rib, and the sleeves are raglan, cut lean, with the seam running clean from the collar to the underarm. The face of the knit is smooth and dense, which is what lets it sit flat under tailoring and hold a sharp line across the chest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 40% Better Cotton Initiative cotton and 60% recycled content: offcuts from weaving and knitting mills, post-consumer clothing and recycled plastic bottles, spun back into yarn rather than thrown out. It's knitted in small batches in a family-owned factory in Tuscany. Ribbing at the cuffs and hem holds the shape at the edges.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it under a blazer with tailored trousers and derbies, or on its own with straight denim and boots. It also works over a shirt with the collar out and the sleeves pushed back.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Knit \/ XS","offer_id":42848821903524,"sku":"19-01-02-01-00","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ S","offer_id":39850882695332,"sku":"19-01-02-01-01","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ M","offer_id":39850882728100,"sku":"19-01-02-01-02","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ L","offer_id":39850882760868,"sku":"19-01-02-01-03","price":71.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ XL","offer_id":39850882793636,"sku":"19-01-02-01-04","price":71.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ XXL","offer_id":42848822788260,"sku":"19-01-02-01-05","price":71.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0092_RecycledTailoredKnitCrew.jpg?v=1786489266"},{"product_id":"vegan-recycled-slouch-turtleneck-mens","title":"Recycled Slouch Turtleneck","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA turtleneck cut loose rather than close, so it falls away from the body instead of following it, with a collar that stands soft and slouches at the neck rather than gripping the throat. It's knitted in a heavy rib that runs unbroken from the hem right up through the neck, and the sleeves are raglan, which keeps the shoulder line easy and lets the whole thing drape.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 40% Better Cotton Initiative cotton and 60% recycled content: offcuts from weaving and knitting mills, post-consumer clothing and recycled plastic bottles, spun back into yarn rather than thrown out. It's knitted in small batches in a family-owned factory in Tuscany. There's real weight in the rib, which is where the warmth comes from.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it with straight jeans and boots, or with charcoal or grey trousers and derbies for something cleaner. Under a pea coat or a bomber it works as a heavy mid-layer through winter, the collar sitting above the lapel. In charcoal it takes almost anything, so what you put with it leads.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Knit \/ XS","offer_id":42848722616484,"sku":"19-01-03-01-00","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ S","offer_id":39850882891940,"sku":"19-01-03-01-01","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ M","offer_id":39850882924708,"sku":"19-01-03-01-02","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ L","offer_id":39850882957476,"sku":"19-01-03-01-03","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ XL","offer_id":39850882990244,"sku":"19-01-03-01-04","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ XXL","offer_id":42848720191652,"sku":"19-01-03-01-05","price":78.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0088_RecycledSlouchTurtleneck.jpg?v=1786489087"},{"product_id":"vegan-recycled-knit-sweater-mens","title":"Recycled Knit Sweater","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA crew-neck sweater knitted in a fine gauge, cut with a little room through the body and the sleeve so it layers cleanly without bulk. There's a stitched V at the throat below the ribbed neck, the detail carried over from a classic sweatshirt, and the knit has a fine even grain that keeps the surface from reading flat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 40% Better Cotton Initiative cotton and 60% recycled content: offcuts from weaving and knitting mills, post-consumer clothing and recycled plastic bottles, spun back into yarn rather than thrown out. It's knitted in small batches in a family-owned factory in Tuscany. Ribbing at the cuffs and hem holds the shape at the edges.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it over a white tee with olive chinos and trainers, or over a collared shirt with the collar out and straight jeans. Under a bomber or a pea coat it works as a mid-layer through the colder months. In grey-blue it takes almost anything, so what you put with it leads.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Grey Knit \/ S","offer_id":39850883055780,"sku":"19-01-07-07-01","price":66.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ M","offer_id":39850883088548,"sku":"19-01-07-07-02","price":66.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ L","offer_id":39850883121316,"sku":"19-01-07-07-03","price":66.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ XL","offer_id":39850883154084,"sku":"19-01-07-07-04","price":66.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0002_photo_2026-02-2307.36.51.jpg?v=1771929069"},{"product_id":"vegan-recycled-long-sleeve-polo-mens","title":"Recycled Long Sleeve Polo","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA long-sleeve polo knitted in a fine gauge, cut close through the body and the arm so it sits neatly under a jacket. The collar is knitted and folds properly, with three buttons on a short placket at the neck, and the smooth face of the knit keeps the whole thing clean rather than casual.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 40% Better Cotton Initiative cotton and 60% recycled content: offcuts from weaving and knitting mills, post-consumer clothing and recycled plastic bottles, spun back into yarn rather than thrown out. It's knitted in small batches in a family-owned factory in Tuscany. Ribbed trims at the cuffs and hem give the shape some structure and a little texture at the edges.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it with chinos and loafers, or with black jeans and Chelsea boots for something plainer. Under a blazer or a bomber it works as a shirt would, with the collar sitting outside. In black it takes almost anything, so the trousers and shoes decide how smart it reads.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Knit \/ S","offer_id":39850883252388,"sku":"19-01-08-01-01","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ M","offer_id":39850883285156,"sku":"19-01-08-01-02","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ L","offer_id":39850883317924,"sku":"19-01-08-01-03","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ XL","offer_id":39850883350692,"sku":"19-01-08-01-04","price":71.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0090_RecycledLongSleevePolo.jpg?v=1786489205"},{"product_id":"vegan-recycled-knit-cardigan-mens","title":"Recycled Knit Cardigan","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA fine-gauge cardigan cut close and light, with a deep V neckline and seven buttons running down the front. The knit is smooth and even with enough weight to hang properly, and it's cut to sit near the body rather than loose, so it works under a jacket as well as it does on its own.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 40% Better Cotton Initiative cotton and 60% recycled content: offcuts from weaving and knitting mills, post-consumer clothing and recycled plastic bottles, spun back into yarn rather than thrown out. It's knitted in small batches in a family-owned factory in Tuscany. Ribbing runs at the cuffs and hem and up the front edges.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eNavy takes almost anything, so wear it open over a white tee with mid-blue denim and trainers, or buttoned over a shirt with grey trousers and derbies. It also works over a polo with chinos and loafers when you want it neat. It goes with grey, brown and black equally well, so the rest of the outfit sets the register.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Dark Blue Knit \/ XS","offer_id":43064875319460,"sku":"19-01-09-06-00","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue Knit \/ S","offer_id":39850883514532,"sku":"19-01-09-06-01","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue Knit \/ M","offer_id":39850883547300,"sku":"19-01-09-06-02","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue Knit \/ L","offer_id":39850883580068,"sku":"19-01-09-06-03","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue Knit \/ XL","offer_id":39850883612836,"sku":"19-01-09-06-04","price":71.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue Knit \/ XXL","offer_id":43064875352228,"sku":"19-01-09-06-05","price":71.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/RecycledKnitCardigan_1.jpg?v=1773845207"},{"product_id":"vegan-biker-jacket-mens","title":"Biker Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe biker is a shape that has never really gone away, which makes it a sound choice for a slow-fashion wardrobe. Ours keeps the details that define it: the asymmetric zip running at an angle across the front, wide notched lapels that fold back with studs at the points, epaulettes at the shoulder, and a cut that stops on the hip.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made in Italy in vegan leather, soft in the hand with a low sheen. Panelled seaming shapes it through the body, so it sits close without pulling. It's lined in smooth viscose, which is what lets it go on over a tee, a shirt, a knit or a hoodie without dragging on any of them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe front fastens with a single angled zip, with zipped pockets set into the front and cotton linings inside them. A press stud closes the lapel at the throat when you want it fastened up.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it over a black tee with dark indigo jeans and Chelsea boots, or over a hoodie with straight denim when you want it more casual. It also goes over a knit with black jeans and derbies for something a shade sharper. It's a jacket with a strong enough character to lead, so it changes whatever you put it over rather than the other way around.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Vegan Leather \/ S","offer_id":39850883973284,"sku":"19-05-02-01-01","price":182.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ M","offer_id":39850884006052,"sku":"19-05-02-01-02","price":182.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ L","offer_id":39850884038820,"sku":"19-05-02-01-03","price":182.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ XL","offer_id":39850884071588,"sku":"19-05-02-01-04","price":182.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/0122_BikerJacketmens.jpg?v=1777386645"},{"product_id":"vegan-shirt-collar-jacket-mens","title":"Shirt Collar Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe classic shirt collar silhouette, cut in vegan leather: a soft pointed collar that folds open at the neck the way a shirt does, a body that runs straight and clean through to the hem with nothing gathering it in, and a length that finishes just past the waistband. It's a shape that has been around as long as leather jackets have, and it holds because there's nothing extra in it. That collar is what makes it easy to wear — it reads closer to a shirt than to outerwear, so it slips under a coat as readily as it goes over a tee.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made in Italy in vegan leather with a pebble grain, soft in the hand with a low sheen that catches the light across the shoulders and the sleeves. It's fully lined in viscose, so it goes on over a tee, a shirt or a fine knit without dragging on any of them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe front fastens with a single zip running straight up to the collar. Two slip pockets sit at the front with cotton linings, and there's a slip pocket inside.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it over a tee with olive cargos and black boots, or over an overshirt with straight jeans and derbies when you want the layers showing. It also goes over a shirt with tailored trousers and loafers for something cleaner. It's a jacket that sits between smart and rough, so what you put under it decides where it lands.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Vegan Leather \/ S","offer_id":39850884169892,"sku":"19-05-03-01-01","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Leather \/ M","offer_id":39850884202660,"sku":"19-05-03-01-02","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ L","offer_id":39850884235428,"sku":"19-05-03-01-03","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Leather \/ XL","offer_id":39850884268196,"sku":"19-05-03-01-04","price":150.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/ShirtCollarVeganLeatherJacketmens.jpg?v=1773757673"},{"product_id":"vegan-recycled-vegan-shearling-puffer-mens","title":"Recycled Vegan Shearling Puffer","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA super warm puffer with a cosy vegan shearling lining — your go-to coat through winter, and one you can stay warm in down to freezing temperatures. The pile is deep and soft against you, the hood comes up around your face, and the whole thing wraps in close at hip length. It's the coat you pull on when you want to be outside and stay snug while you're there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe outer is ECONYL® regenerated nylon, made in Italy from synthetic waste: industrial plastic, waste fabric and fishing nets recovered from the oceans, broken back down and spun into new yarn. It carries a water-resistant finish, so light rain and snow sit on the surface rather than soaking straight in. The padding beneath is Italian-made 100% recycled polyamide (RPA), quilted in wide horizontal panels through the body and sleeves.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe hood is cut generously in the same shearling, deep enough to pull up over your head and sit there rather than slip back, and the cream runs right through to the hem, showing as a soft line at the bottom edge and around the face. A full-length zip fastens it, with two zipped pockets set into the front seams and a slip pocket inside. The cuffs draw in at the wrist with a tab.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it over straight jeans and boots with a heavy knit underneath, or over a hoodie and slim denim when you're just moving through the day. It also goes over a shirt and chinos with derbies when the morning starts cold. It's a coat that sets the tone rather than takes it, so keep the rest simple.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ S","offer_id":39850884858020,"sku":"19-05-05-01-01","price":135.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":39850884890788,"sku":"19-05-05-01-02","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":39850884923556,"sku":"19-05-05-01-03","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":39850884956324,"sku":"19-05-05-01-04","price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/0106_RecycledVeganShearlingPuffermens.jpg?v=1777368924"},{"product_id":"vegan-recycled-chunky-rib-mens","title":"Recycled Chunky Rib","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA crew-neck jumper knitted in a heavy waffle rib, thick enough to have real weight in the hand, with a deep texture that does plenty on its own in a single colour. It's cut with room through the body and the sleeves, with wide ribbing at the cuffs, hem and neck drawing it in at the edges. A heavy crew neck like this is one of the key pieces in a capsule wardrobe, the knit you wear more than anything else once the weather turns.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 60% recycled polyester and 40% recycled cotton, spun from post-consumer clothing and mill waste rather than virgin fibre. It's knitted in small batches in a family-owned factory in Tuscany, and comes in grey or black.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it over a shirt with the collar out and straight jeans and boots, or on its own with dark trousers and derbies. Under a bomber or a pea coat it works as a heavy mid-layer through winter. It's a jumper with enough substance to be the whole top half of an outfit, so keep what's underneath simple.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Grey Knit \/ XS","offer_id":42848790479012,"sku":"19-01-04-07-00","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ S","offer_id":39851876221092,"sku":"19-01-04-07-01","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ M","offer_id":39851876253860,"sku":"19-01-04-07-02","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ L","offer_id":39851876286628,"sku":"19-01-04-07-03","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ XL","offer_id":39851876319396,"sku":"19-01-04-07-04","price":61.0,"currency_code":"GBP","in_stock":true},{"title":"Grey Knit \/ XXL","offer_id":42848791068836,"sku":"19-01-04-07-05","price":61.0,"currency_code":"GBP","in_stock":true},{"title":"Black Knit \/ XS","offer_id":42848793165988,"sku":"19-01-04-01-00","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ S","offer_id":39851876352164,"sku":"19-01-04-01-01","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ M","offer_id":39851876384932,"sku":"19-01-04-01-02","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ L","offer_id":39851876417700,"sku":"19-01-04-01-03","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ XL","offer_id":39851876450468,"sku":"19-01-04-01-04","price":61.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ XXL","offer_id":42848793362596,"sku":"19-01-04-01-05","price":61.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/RecycledChunkyRibWillsVeganShoes_0001_photo_2026-02-1510.18.54.jpg?v=1771151016"},{"product_id":"vegan-recycled-zip-up-knit-hoodie-mens","title":"Recycled Zip Up Knit Hoodie","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA zip-through hooded top knitted in a fine gauge, so it has the softness and the fall of knitwear rather than the structure of a sweatshirt. The stitch is close and slightly textured, which gives it a quiet depth in black, and it's cut long and lean through the body with a hood that sits soft against the neck.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's made from a blend of 40% Better Cotton Initiative cotton and 60% recycled content: offcuts from weaving and knitting mills, post-consumer clothing and recycled plastic bottles, spun back into yarn rather than thrown out. It's knitted in small batches in a family-owned factory in Tuscany.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe zip runs the full length of the front in Italian zamak, a durable zinc alloy, with a drawcord through the hood. Ribbing at the cuffs and hem holds the shape where a knit this fine would otherwise drop.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it under a bomber or a puffer as a mid-layer, or on its own over a tee with straight jeans and trainers. Zipped up with tailored trousers and boots it reads closer to a fine knit than a hoodie. It's a piece that changes register depending on what goes over it, so it works either way.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Knit \/ S","offer_id":39851876483236,"sku":"19-01-05-01-01","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ M","offer_id":39851876516004,"sku":"19-01-05-01-02","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ L","offer_id":39851876548772,"sku":"19-01-05-01-03","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Black Knit \/ XL","offer_id":39851876581540,"sku":"19-01-05-01-04","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ S","offer_id":39851876614308,"sku":"19-01-05-07-01","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ M","offer_id":39851876647076,"sku":"19-01-05-07-02","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ L","offer_id":39851876679844,"sku":"19-01-05-07-03","price":36.0,"currency_code":"GBP","in_stock":false},{"title":"Grey Knit \/ XL","offer_id":39851876712612,"sku":"19-01-05-07-04","price":36.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0093_RecycledZipUpKnitHoodie-black.jpg?v=1786489361"},{"product_id":"vegan-pea-coat-mens","title":"Pea Coat","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe Pea Coat was worn first by sailors, and the shape has barely needed changing since the 1720s — double-breasted front, wide notched lapels, a single vent at the back, and enough length to cover you without getting in the way. Ours keeps that line in navy, and it's a coat you can wrap around you and feel properly covered in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's cut from a thick-gauge fabric made in Italy using Supima® cotton grown in the USA under the Better Cotton Initiative. Supima has an extra-long staple, which is what gives the cloth its softness and its quiet lustre, and makes it strong and slow to pill. Through the body there's a thermal insulated lining made in Italy from 100% recycled polyester (rPET), so there's real warmth in it rather than just weight.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe front fastens with matt-finish buttons made from recycled compressed paper and resin, and the cuffs are finished with buttoned tabs. Two deep slip pockets sit at the hip and there's a buttoned pocket inside. The coat is lined in Italian-made viscose with a smooth finish, so it slides on over knitwear without dragging.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it over tailored trousers and derbies for the sharper version, or over slim denim with recycled knitwear and work boots for the everyday one. It also goes over a shirt and chinos with loafers, the lapels holding their shape whether you button it or leave it open. It's a coat that takes almost anything you put with it, so let the shoes decide the register: derbies pull it towards tailoring, work boots take it the other way and let the navy sit as a workwear colour, loafers land it somewhere between the two, and white trainers with straight dark denim or a flat-front chino keep it easy without losing the line.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Navy Blue \/ XS","offer_id":41636922425508,"sku":"19-04-01-06-00","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ S","offer_id":39851877073060,"sku":"19-04-01-06-01","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ M","offer_id":39851877105828,"sku":"19-04-01-06-02","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ L","offer_id":39851877138596,"sku":"19-04-01-06-03","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":39851877171364,"sku":"19-04-01-06-04","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XXL","offer_id":41636922228900,"sku":"19-04-01-06-05","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XS","offer_id":41636922458276,"sku":"19-04-01-07-00","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ S","offer_id":39851877204132,"sku":"19-04-01-07-01","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ M","offer_id":39851877236900,"sku":"19-04-01-07-02","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ L","offer_id":39851877269668,"sku":"19-04-01-07-03","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XL","offer_id":39851877302436,"sku":"19-04-01-07-04","price":228.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XXL","offer_id":41636922261668,"sku":"19-04-01-07-05","price":228.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0028_photo_2026-02-2110.16.09.jpg?v=1773407900"},{"product_id":"vegan-bomber-jacket-mens","title":"Bomber Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe bomber is one of the most classic jackets there is, and a good choice for a slow-fashion wardrobe or a capsule collection — a front zip, a ribbed collar, ribbed cuffs and hem drawing it in at the wrist and waist. It goes from casual to something near smart without changing anything about itself, which is what earns it the space.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eOurs is made in Italy and comes in three finishes: vegan suede in black or dark brown, with a soft brushed surface and a matt finish, or vegan leather in black, which is smoother and picks up more light. The suede reads quieter and takes to denim and knitwear; the leather gives the same shape a sharper edge, and sits better with black jeans, tailoring and a boot. All three are lined in Italian-made viscose, smooth enough that the jacket goes on over a knit or a shirt without dragging, and the drape of the lining is part of why it falls the way it does rather than sitting stiff. The ribbing at the collar, cuffs and hem is cotton, so it has some give and holds its shape rather than stretching out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe front fastens with a single Italian metal zip, and there are two zipped pockets set into the front at the hip plus a slip pocket inside. It's finished with cotton WVS labelling.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIn black vegan suede, wear it over a white polo or tee with slim denim and white trainers — the matt surface keeps everything relaxed. In dark brown vegan suede, it goes with mid-blue denim and a fine knit, or with chinos and derbies for something warmer and a shade smarter. In black vegan leather, take it towards black or indigo jeans with a black tee and Chelsea boots, or over a shirt with tailored trousers and loafers. The shape stays the same across all three, so it's the finish that decides how sharp it reads.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Vegan Suede \/ XS","offer_id":41605672206500,"sku":"19-04-01-51-00","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Suede \/ S","offer_id":39851877466276,"sku":"19-04-01-51-01","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Suede \/ M","offer_id":39851877499044,"sku":"19-04-01-51-02","price":138.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Suede \/ L","offer_id":39851877531812,"sku":"19-04-01-51-03","price":138.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Suede \/ XL","offer_id":39851877564580,"sku":"19-04-01-51-04","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Suede \/ XXL","offer_id":41781836284068,"sku":"19-04-01-51-05","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Brown Vegan Suede \/ XS","offer_id":41605672272036,"sku":"19-04-01-27-00","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Brown Vegan Suede \/ S","offer_id":39851877597348,"sku":"19-04-01-27-01","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Brown Vegan Suede \/ M","offer_id":39851877630116,"sku":"19-04-01-27-02","price":138.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown Vegan Suede \/ L","offer_id":39851877662884,"sku":"19-04-01-27-03","price":138.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown Vegan Suede \/ XL","offer_id":39851877695652,"sku":"19-04-01-27-04","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Brown Vegan Suede \/ XXL","offer_id":41781836316836,"sku":"19-04-01-27-05","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Leather \/ XS","offer_id":41605672337572,"sku":"19-04-01-01-00","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Leather \/ S","offer_id":39851877728420,"sku":"19-04-01-01-01","price":138.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ M","offer_id":39851877761188,"sku":"19-04-01-01-02","price":138.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ L","offer_id":39851877793956,"sku":"19-04-01-01-03","price":138.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ XL","offer_id":39851877826724,"sku":"19-04-01-01-04","price":138.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Leather \/ XXL","offer_id":41781836349604,"sku":"19-04-01-01-05","price":138.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/0056_BomberJacketvegansuedeblackmens.jpg?v=1776774547"},{"product_id":"vegan-recycled-hooded-puffer-mens","title":"Recycled Hooded Puffer","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA hooded puffer built to keep you warm and dry through winter, with the hood pulling in close around your face when the weather turns. It's cut hip-length in navy with a matt finish and just a little sheen, and it feels substantial in the hand — a jacket you can wear hard without worrying about snags.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEverything apart from the labels, zip and drawstring is made from recycled materials. Inside, the padding is 100% recycled polyamide (RPA) produced in Italy, quilted in wide panels through the body and sleeves. The outer is Eco Circle™ Fiber, a 100% recycled polyester (rPET) made through the Eco Circle™ recycling system, which uses around 50% less energy and produces around 50% fewer carbon dioxide emissions than polyester made by conventional technology. It's water resistant, so light showers and snow sit on the surface rather than soaking in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe hood is generously sized and slips easily over your head, with drawstrings to pull it in around your face when it's blowing. Two zipped pockets sit at the front, and the jacket is finished with cotton WVS labelling and an embroidered cotton hang loop.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it over a heavy knit with straight jeans and boots, or over a hoodie and slim denim when you want it more casual. It also goes over a shirt and chinos with derbies for the mornings that start cold and end at a desk. It's a jacket that does the work quietly, so whatever you put under it leads.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ S","offer_id":39851877892260,"sku":"19-04-04-01-01","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":39851877925028,"sku":"19-04-04-01-02","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":39851877957796,"sku":"19-04-04-01-03","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":39851877990564,"sku":"19-04-04-01-04","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ S","offer_id":39851878023332,"sku":"19-04-04-06-01","price":110.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue \/ M","offer_id":39851878056100,"sku":"19-04-04-06-02","price":110.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue \/ L","offer_id":39851878088868,"sku":"19-04-04-06-03","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ XL","offer_id":39851878121636,"sku":"19-04-04-06-04","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0137_photo_2026-02-2109.49.332.jpg?v=1773692566"},{"product_id":"vegan-wool-hooded-coat","title":"Vegan Wool Hooded Coat","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eStay warm through winter in our insulated Vegan Wool Hooded Coat — the finish of a tailored wool coat with a proper hood for when the weather turns. It's black, cut mid-length and easy with a big hood and a clean zip front, tailored in Italy from vegan wool: a 100% cotton cloth grown to Greenpeace DETOX and Oeko-Tex® Standard 100 certified standards, with the weight and matt finish of a proper winter overcoat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBehind the cloth sits a 60g thermal lining in 100% recycled polyester to keep the warmth in, and the loose cut leaves room to layer over a chunky knit. The oversized hood pulls up against the wind and rain, and an Italian aluminium zip fastens right up over the chin. Two deep slip pockets with press-stud flaps keep your hands and essentials secure, and a smooth viscose lining lets it slip on and off over knitwear.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it as the coat you reach for when the forecast's grim. Over jeans and boots with a hoodie or knit underneath, or over tailored trousers when you need it smarter — hood up when it turns. Black takes everything, so let it be the warm outer layer and build whatever you like beneath it.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ XS","offer_id":41876535083172,"sku":"19-04-06-01-00","price":163.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ S","offer_id":40776282046628,"sku":"19-04-06-01-01","price":163.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":40776282079396,"sku":"19-04-06-01-02","price":163.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ L","offer_id":40776282112164,"sku":"19-04-06-01-03","price":163.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":40776282144932,"sku":"19-04-06-01-04","price":163.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XXL","offer_id":41876535115940,"sku":"19-04-06-01-05","price":163.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/VeganWoodHoodedCoatmens.jpg?v=1773740861"},{"product_id":"two-piece-suit-jacket","title":"Two Piece Suit Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA good single-breasted suit jacket is the anchor of a working wardrobe — it sharpens a shirt and trousers into a suit, or throws over jeans and a tee to lift the everyday. Ours is black with notch lapels, cut slim but comfortable, single-breasted on one matt-finish button. It's woven in Italy from Supima™ cotton — a long-staple cotton grown in the USA under the Better Cotton Initiative — which gives the cloth a smooth, fine finish with a bit of quiet lustre to it. We sell the jacket and trousers separately, so you can size each to your own fit rather than settle for a set.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's a properly finished jacket: notch lapels, four buttons on each cuff, a welt breast pocket and jetted pockets at the hips, all in matt-finish buttons made from recycled compressed paper and resin. Inside, it's lined with smooth viscose so it slips on and off over a shirt or a fine knit. Pair it with the matching Two Piece Suit Trousers — tapered, with slant pockets and a small slit at each hem — for the full suit.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBlack is the most useful suit there is: it works for the office, for events, and dressed down at the weekend. Wear it with a crisp white shirt and derbies or loafers for the sharp version, over a roll-neck for something softer, or split it off and wear the jacket alone over dark jeans with a tee. It's the piece that does the most work in a wardrobe for the least thought.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ S","offer_id":40776225554596,"sku":"19-05-07-01-01","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":40776225587364,"sku":"19-05-07-01-02","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":40776225652900,"sku":"19-05-07-01-03","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":40776225685668,"sku":"19-05-07-01-04","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ S","offer_id":40776225718436,"sku":"19-05-07-06-01","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue \/ M","offer_id":40776225751204,"sku":"19-05-07-06-02","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ L","offer_id":40776225783972,"sku":"19-05-07-06-03","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ XL","offer_id":40776225816740,"sku":"19-05-07-06-04","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/VeganSuitmens_useforjacketandtrousers_e9d3731f-286e-4c2f-ac8f-ef0d9f55f320.jpg?v=1773834453"},{"product_id":"two-piece-suit-trousers","title":"Two Piece Suit Trousers","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA good pair of tailored trousers earns its place by going everywhere — with the matching jacket for a full suit, or on their own with a knit or a shirt for smart-casual. Ours are black, cut slim and tapered with a clean line to the ankle, woven in Italy from Supima™ cotton — a long-staple cotton grown in the USA under the Better Cotton Initiative — which gives the cloth a smooth, fine finish with a bit of quiet lustre to it. We sell the trousers and jacket separately, so you can size each to your own fit rather than settle for a set.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThey're neatly finished: two slant pockets at the hips, a tapered leg, and a small slit at each hem so they sit clean over a shoe. Pair them with the matching Two Piece Suit Jacket for the full suit, or wear them on their own.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBlack tailored trousers are one of the hardest-working things you can own. Wear them with the jacket and a white shirt for the sharp version, or split them off with a fine knit and derbies, or a tee and trainers to dress them down. They take just about anything on top, which makes them the piece you reach for far more than a full suit.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ S","offer_id":40776316879012,"sku":"19-03-05-01-01","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":40776316911780,"sku":"19-03-05-01-02","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":40776316944548,"sku":"19-03-05-01-03","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":40776316977316,"sku":"19-03-05-01-04","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ S","offer_id":40776317010084,"sku":"19-03-05-06-01","price":82.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue \/ M","offer_id":40776317042852,"sku":"19-03-05-06-02","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ L","offer_id":40776317075620,"sku":"19-03-05-06-03","price":82.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ XL","offer_id":40776317108388,"sku":"19-03-05-06-04","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/VeganSuitmens_useforjacketandtrousers.jpg?v=1773833033"},{"product_id":"vegan-full-zip-knitted-jacket-mens","title":"Full Zip Knitted Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA zip-through knit is one of those quietly useful things — warmer and more finished than a jumper, easier than a jacket, and just as at home over a tee as under a coat. Ours is a warm tan with a stand collar and a full-length zip, knitted in Italy on a ribbed gauge that gives it structure and a bit of weight, with ribbed cuffs and hem and two pockets set into the front.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's knitted from a blend of 40% Better Cotton Initiative cotton and 60% recycled content — a mix of offcuts from weaving and knitting mills, post-consumer clothing, and recycled plastic bottles, all spun back into yarn rather than thrown out. The full-length zip runs top to bottom with a WVS-embroidered pull tab, so you can wear it open, half-zipped or closed to the neck.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWarm tan is one of the easy ones to build around — it works against black, grey, cream and denim. Wear it over a black tee with grey trousers or jeans, zipped up on the colder days or left open as a layer. It sits somewhere between a jumper and a jacket, which makes it the piece you reach for when a jumper's not quite enough and a coat's too much.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Tan \/ S","offer_id":40778531995812,"sku":"19-01-11-23-01","price":100.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ M","offer_id":40778532028580,"sku":"19-01-11-23-02","price":100.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ L","offer_id":40778532061348,"sku":"19-01-11-23-03","price":100.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ XL","offer_id":40778532094116,"sku":"19-01-11-23-04","price":100.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/FullZipKnittedJacket_1.jpg?v=1773746362"},{"product_id":"chunky-button-up-knitted-cardigan-1","title":"Chunky Button Up Knitted Cardigan","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA proper chunky cable cardigan is a winter staple that never really dates — the kind you throw on over a shirt or a tee and end up wearing all season. Ours is a mid-grey with a shawl collar you can wear up around the neck or folded open, knitted in Italy on a chunky gauge with cable and textured panels running through the body and sleeves, finished with ribbed cuffs and hem and matt buttons down the front.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's knitted from a blend of 40% Better Cotton Initiative cotton and 60% recycled content — a mix of offcuts from weaving and knitting mills, post-consumer clothing, and recycled plastic bottles, all spun back into yarn rather than thrown out. It gives the cardigan real weight and substance. The buttons are matt-finish, made from recycled compressed paper and resin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eGrey is the easy neutral — it sits against everything. Wear it over a shirt with jeans or cords and boots, collar up on the cold days, or open over a tee for something more relaxed. The shawl collar dresses it up or down depending on how you wear it, so it works as the warm layer you reach for whether you're heading out or staying in.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Grey \/ XS","offer_id":44198608339108,"sku":"19-01-12-07-00","price":54.0,"currency_code":"GBP","in_stock":false},{"title":"Grey \/ S","offer_id":40778642260132,"sku":"19-01-12-07-01","price":54.0,"currency_code":"GBP","in_stock":false},{"title":"Grey \/ M","offer_id":40778642292900,"sku":"19-01-12-07-02","price":54.0,"currency_code":"GBP","in_stock":false},{"title":"Grey \/ L","offer_id":40778642325668,"sku":"19-01-12-07-03","price":54.0,"currency_code":"GBP","in_stock":false},{"title":"Grey \/ XL","offer_id":40778642358436,"sku":"19-01-12-07-04","price":54.0,"currency_code":"GBP","in_stock":false},{"title":"Grey \/ XXL","offer_id":42848828489892,"sku":"19-01-12-07-05","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/ChunkyButtonUpKnitCardiganmens.jpg?v=1774274575"},{"product_id":"structured-vegan-wool-coat","title":"Structured Vegan Wool Coat","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis understated and sophisticated coat is a timeless style you're sure to wear for years. Tailored in Italy from vegan wool, a 100% cotton cloth with the weight and matt finish of a proper winter overcoat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's designed in a loose, single-breasted silhouette with shoulder padding made from 100% recycled polyester. The front is fastened with two matt-finish buttons made from recycled compressed paper and resin, and there are two deep slip pockets to put your carry essentials in.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTo keep you warm there's a 60g thermal insulated lining made in Italy from 100% recycled polyester. Its loose cut also makes it perfect for winter layering over one of our chunky knits — pop the lapels on those super chilly days. The smooth viscose lining ensures smooth layering, and being in navy means it'll go with nearly anything.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ XS","offer_id":41605102403748,"sku":"19-04-05-01-00","price":214.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ S","offer_id":40778774937764,"sku":"19-04-05-01-01","price":214.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":40778774970532,"sku":"19-04-05-01-02","price":214.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":40778775003300,"sku":"19-04-05-01-03","price":214.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":40778775036068,"sku":"19-04-05-01-04","price":214.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XXL","offer_id":41605102436516,"sku":"19-04-05-01-05","price":214.0,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ XS","offer_id":41605102469284,"sku":"19-04-05-23-00","price":198.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ S","offer_id":41605102502052,"sku":"19-04-05-23-01","price":198.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ M","offer_id":41605102534820,"sku":"19-04-05-23-02","price":198.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ L","offer_id":41605102567588,"sku":"19-04-05-23-03","price":198.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ XL","offer_id":41605102600356,"sku":"19-04-05-23-04","price":198.0,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ XXL","offer_id":41605102633124,"sku":"19-04-05-23-05","price":198.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0181_photo_2026-02-2109.46.33.jpg?v=1771835710"},{"product_id":"recycled-vegan-shearling-aviator-mens","title":"Recycled Vegan Shearling Aviator","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eInspired by the timeless aviator, we've made our own take on this classic to fit seamlessly into your vegan wardrobe. It's cut in a black heavyweight Italian vegan suede, substantial in the hand, with a big spread collar and an asymmetric zip — and it's fully lined inside with deep-pile vegan shearling made in Italy from 100% recycled polyester, so it's warm right through.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe suede has a soft, dry matt surface that keeps the whole jacket looking rich rather than shiny, and the shearling shows at the collar and cuffs against the black — the detail that makes an aviator an aviator. It's fully lined with that same vegan shearling, made from recycled polyester, so it's soft and warm against you. An Italian-made metal zip runs on the diagonal up to the collar — do it right up against the cold, or leave it open with the collar spread and the shearling showing. Two zipped exterior pockets keep your essentials secure.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it the way it wants to be worn — over a tee or a fine knit with straight or slim jeans and boots, collar up when it turns. Black takes everything, and the shearling warms it up against browns, tans and denim, so it slots into the winter rotation and pulls a whole look together on its own.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ XS","offer_id":41636925309092,"sku":"19-05-08-01-00","price":189.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ S","offer_id":40869591154852,"sku":"19-05-08-01-01","price":189.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":40869591187620,"sku":"19-05-08-01-02","price":189.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":40869591220388,"sku":"19-05-08-01-03","price":189.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":40869591253156,"sku":"19-05-08-01-04","price":189.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XXL","offer_id":41636925341860,"sku":"19-05-08-01-05","price":189.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/0025_AviatorJacket_mens.jpg?v=1774213381"},{"product_id":"vegan-wool-duffle-coat-with-recycled-vegan-shearling-mens","title":"Vegan Wool Duffle Coat with Recycled Vegan Shearling","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMeet our Vegan Wool Duffle Coat with Recycled Vegan Shearling — a modern twist on a timeless classic. Crafted in Italy, this coat is built to last for many winters to come. The soft, thick vegan wool fabric is made from 100% cotton, while the insulation, made from 100% recycled polyamide padding, keeps you warm even in freezing temperatures.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe generous hood is lined with soft cream vegan shearling made from 100% recycled polyester, so it's warm around the face when the hood's up. Between the recycled polyamide padding through the body and the shearling-lined hood, this is a coat built for the cold — properly warm down to freezing temperatures. A smooth viscose lining runs through the sleeves and back to help it slip on over knitwear.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt fastens on matt-finish toggles in recycled compressed paper and resin, the detail that makes a duffle a duffle, with two large flap pockets on the front for your hands and essentials.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it the way a duffle's always been worn — over a chunky roll-neck or a hoodie, with straight jeans or cargos and boots, hood up when the weather turns. The navy and cream sit easy against black, grey, olive and denim, so it works as the warm, characterful outer that carries the whole winter look on its own.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \u0026 Cream \/ XS","offer_id":42349595394212,"sku":"19-04-09-01-00","price":244.0,"currency_code":"GBP","in_stock":false},{"title":"Black \u0026 Cream \/ S","offer_id":40994697740452,"sku":"19-04-09-01-01","price":244.0,"currency_code":"GBP","in_stock":false},{"title":"Black \u0026 Cream \/ M","offer_id":40994697773220,"sku":"19-04-09-01-02","price":244.0,"currency_code":"GBP","in_stock":true},{"title":"Black \u0026 Cream \/ L","offer_id":40994697805988,"sku":"19-04-09-01-03","price":244.0,"currency_code":"GBP","in_stock":true},{"title":"Black \u0026 Cream \/ XL","offer_id":40994697838756,"sku":"19-04-09-01-04","price":244.0,"currency_code":"GBP","in_stock":false},{"title":"Black \u0026 Cream \/ XXL","offer_id":42349595426980,"sku":"19-04-09-01-05","price":244.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/VeganWoolDuffleCoatmens_1.jpg?v=1773759758"},{"product_id":"vegan-recycled-quilted-parka-mens","title":"Recycled Quilted Parka","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWe took everything that makes a classic parka worth owning and rebuilt it as a proper cold-weather coat. Ours is a deep navy, cut long to sit just below the knee, quilted through the body with a big drawcord hood — the kind of coat you pull on when the weather turns serious and stop worrying about it. It's made in Italy from Eco Circle™ recycled polyester — a tough, snag-resistant, closed-loop fibre that's naturally wind-breaking and holds off light rain, and matches virgin polyester for quality while cutting the energy and CO2 of making it by around 80%. A metal zip sits behind a buttoned placket so the front stays clean.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe warmth comes from Italian-made 100% recycled polyamide padding, quilted through the body to hold heat right down into freezing conditions. Inside, it's lined for comfort where you feel it: 100% recycled polyester fleece through the hood and upper body, and breathable bamboo lining lower down so it doesn't overheat. The hood pulls up big enough to sit over everything, the zip and buttons fasten right up over the chin, and the drawcords pull in to shut the wind out. It has every pocket a parka should — two hand pockets, two large flap pockets, and an internal one for a phone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it as the coat that gets you through the worst of winter. Over jeans and boots, over joggers and trainers, or over a hoodie and cargos when it's properly cold — you zip it up and go. Navy sits easier than black against denim and grey, so let it be the workhorse outer and build whatever you like underneath.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Navy Blue \/ XS","offer_id":44227539992740,"sku":"19-04-07-06-00","price":161.0,"currency_code":"GBP","in_stock":false},{"title":"Navy Blue \/ S","offer_id":41149472637092,"sku":"19-04-07-06-01","price":161.0,"currency_code":"GBP","in_stock":false},{"title":"Navy Blue \/ M","offer_id":41149472669860,"sku":"19-04-07-06-02","price":161.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ L","offer_id":41149472702628,"sku":"19-04-07-06-03","price":161.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":41149472735396,"sku":"19-04-07-06-04","price":161.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XXL","offer_id":44227540287652,"sku":"19-04-07-06-05","price":161.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/parka1.png?v=1726663214"},{"product_id":"vegan-leather-racer-jacket","title":"Racer Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe racer is the cleanest of the leather jackets — no lapels, no belts, just a slim band collar, a straight zip, and a close cut that sits neat on the shoulders. Ours is a black Italian vegan leather with a subtle pebble grain, soft to the hand, cut in small batches in Italy. It's the jacket that goes with everything and gets better the more it's worn.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt fastens on a central zip with a press-stud tab at the collar, with zipped cuffs and two zipped side pockets set clean into the front. There's an internal slip pocket inside for a phone, and a smooth viscose lining that lets it slide on and off over a knit. The whole thing is kept deliberately minimal — the grain of the leather and the line of the cut do the work, with no hardware shouting over them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it the way a racer's meant to be worn: over a tee or a fine knit with slim or straight jeans and boots, black-on-black for something sharp, or broken up with grey and indigo. It's a jacket that reads considered without trying, and it earns its place by going with almost anything you own.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Vegan Leather \/ XS","offer_id":43063096279204,"sku":"19-05-10-01-00","price":176.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ S","offer_id":43063095885988,"sku":"19-05-10-01-01","price":176.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ M","offer_id":43063095918756,"sku":"19-05-10-01-02","price":176.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ L","offer_id":43063095951524,"sku":"19-05-10-01-03","price":176.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ XL","offer_id":43063095984292,"sku":"19-05-10-01-04","price":176.0,"currency_code":"GBP","in_stock":false},{"title":"Black Vegan Leather \/ XXL","offer_id":43063096311972,"sku":"19-05-10-01-05","price":176.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/0001_VeganLeatherRacerJacket-mens.jpg?v=1774435994"},{"product_id":"oversized-recycled-vegan-shearling-aviator-jacket-mens","title":"Oversized Recycled Vegan Shearling Aviator Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe shearling aviator is a proper winter jacket with real presence — the vegan leather face, the deep collar that turns up around the neck, the vegan shearling spilling out at the cuffs and the front edge. Ours is cut oversized and easy, in a heavyweight combination of recycled vegan shearling made from 100% recycled polyester, bonded to Italian vegan leather (100% PU), and it comes in a rich brown and a black.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's substantial when you put it on. The vegan shearling lines the whole body — sides and back included — so it's deep and warm through the core, while the sleeves are lined with smooth REACH-certified viscose instead, to keep the arms light and easy to move in. Italian-made metal hardware runs a diagonal zip up the front that you can wear open, halfway or right up to the collar, and there are two generous slip pockets set into the sides. The details are where it earns its keep: the strap and stitch detail at the cuffs, the way the collar sits, the weight of it on the shoulders.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's built for cold-weather ease. Over a hoodie and joggers with boots for the off-duty version — a tee or a jumper underneath, hands in the pockets — or over straight jeans and a knit when you want it sharper. Both colours are easy to build around: the brown warms up against cream, tan and olive, the black keeps it hard and clean over grey and darker denim.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black Vegan Leather \/ XS","offer_id":43064664686756,"sku":"19-05-12-01-00","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ S","offer_id":43064664719524,"sku":"19-05-12-01-01","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ M","offer_id":43064664752292,"sku":"19-05-12-01-02","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ L","offer_id":43064664785060,"sku":"19-05-12-01-03","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ XL","offer_id":43064664817828,"sku":"19-05-12-01-04","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Black Vegan Leather \/ XXL","offer_id":43064664850596,"sku":"19-05-12-01-05","price":220.0,"currency_code":"GBP","in_stock":false},{"title":"Brown Vegan Leather \/ XS","offer_id":43064755749028,"sku":"19-05-12-12-00","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Brown Vegan Leather \/ S","offer_id":43064755781796,"sku":"19-05-12-12-01","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Brown Vegan Leather \/ M","offer_id":43064755814564,"sku":"19-05-12-12-02","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Brown Vegan Leather \/ L","offer_id":43064755847332,"sku":"19-05-12-12-03","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Brown Vegan Leather \/ XL","offer_id":43064755880100,"sku":"19-05-12-12-04","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Brown Vegan Leather \/ XXL","offer_id":43064755912868,"sku":"19-05-12-12-05","price":220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/OversizedRecycledVeganShearlingAviatorJacket_0002_photo_2026-02-1510.02.44.jpg?v=1771150113"},{"product_id":"recycled-denim-jacket","title":"Recycled Denim Jacket","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe denim jacket is the one layer that never goes out — it sits over everything, it earns its keep for years, and it only looks better the more it's worn. Ours is the classic trucker cut in a heavyweight dark indigo, made in small batches in Italy by a factory that does nothing but denim, then stone-washed to that worn-in look from the first day you put it on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe denim itself is the part we're proudest of. It's made from recycled production waste — the yarn discarded at the start and end of the dyeing line during normal denim manufacturing — which saves 65% of the water the standard method uses and is certified by the Global Recycle Standard (GRS). It's dyed and finished in a northern Italian mill using natural, biodegradable indigo; the mill has held Detox Mill status since 2016 under the Greenpeace Detox protocol. Even the stone-wash uses a sustainable alternative to pumice, which avoids the waste sludge and the extra water that traditional pumice demands.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's cut to sit on the hips with a regular fit, sized so it layers comfortably over a hoodie or knitwear. Two small button pockets on the chest, two larger pockets inside for your daily carry, button-up straps at the hem to take the fit in, and buttoned cuffs you can wear open or closed. The collar sits up, down or somewhere between. It's finished in classic golden stitching with brass buttons and a black recycled felt back patch. The denim is rigid and heavier weight, so it starts firm and softens as you go, fading into lighter blues that end up particular to you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it the way denim's always been worn — over a tee in spring, under a coat when it turns, throw it on with the jeans for double denim or break it up with cords and a knit. It's the layer you stop thinking about because it goes with everything, and it's built to still be going years from now.\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Dark Blue \/ XS","offer_id":45119911788708,"sku":"19-16-02-06-00","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ S","offer_id":45119911821476,"sku":"19-16-02-06-01","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue \/ M","offer_id":45119911854244,"sku":"19-16-02-06-02","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue \/ L","offer_id":45119911887012,"sku":"19-16-02-06-03","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"Dark Blue \/ XL","offer_id":45119911919780,"sku":"19-16-02-06-04","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ XXL","offer_id":45119911952548,"sku":"19-16-02-06-05","price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/WillsVeganShoes_0018_photo_2026-02-2110.16.232.jpg?v=1773402757"},{"product_id":"classic-straight-leg-jeans-mens","title":"Classic Straight Leg Jeans","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe classic straight leg is the jean everything else is measured against — it sits at the waist, falls straight through the leg with no taper and no flare, and gets on with it. Ours is cut in a heavyweight dark indigo denim and made in small batches in Italy by a factory that does nothing but denim, then stone-washed to that worn-in look from the first day you put them on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe denim itself is the part we're proudest of. It's made from recycled production waste — the yarn discarded at the start and end of the dyeing line during normal denim manufacturing — which saves 65% of the water the standard method uses and is certified by the Global Recycle Standard (GRS). It's dyed and finished in a northern Italian mill using natural, biodegradable indigo; the mill has held Detox Mill status since 2016 under the Greenpeace Detox protocol. Even the stone-wash uses a sustainable alternative to pumice, which avoids the waste sludge and the extra water that traditional pumice demands.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIt's a proper five-pocket build: a button fly, golden contrast stitching, brass rivets at the stress points, and a recycled felt back patch. The denim is rigid and heavier weight, so it starts firm and softens as you go, moulding to your shape and fading into lighter blues that end up particular to you. Wash them rarely and those wear patterns come through all the more.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eStraight leg is the easy one to wear. Down with a tee and trainers, under a chunky knit or a flannel overshirt for the colder months, or smartened up with a shirt and boots — and they take a turn-up well if you want the hem to sit higher. A relaxed, versatile cut that suits most builds without pulling tight or hanging loose.\u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"XS","offer_id":45877027963044,"sku":"19-16-01-06-00","price":133.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":45877027995812,"sku":"19-16-01-06-01","price":133.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":45877028028580,"sku":"19-16-01-06-02","price":133.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":45877028061348,"sku":"19-16-01-06-03","price":133.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":45877028094116,"sku":"19-16-01-06-04","price":133.0,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":45877028126884,"sku":"19-16-01-06-05","price":133.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/Jeans1_a493b513-68ee-4b59-8dfa-c4227513b3eb.png?v=1731077329"},{"product_id":"double-breasted-vegan-wool-coat-mens","title":"Double Breasted Vegan Wool Coat","description":"\u003ch3\u003e\u003cspan\u003eOur notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe long double-breasted overcoat is one of those shapes that never really leaves — it turns whatever's underneath into an outfit, and it looks as right over a suit as it does over jeans. Ours is cut long and easy, black and quietly done, the sort of coat that does the work without asking for attention.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTailored in Italy from vegan wool, a 100% cotton cloth with the weight and matt finish of a proper winter overcoat. It features a 60g thermal insulated lining made from 100% recycled polyester to keep you warm, while the loose, double-breasted silhouette and subtle shoulder padding — also 100% recycled polyester — give it a polished but comfortable fit. It falls straight from the shoulder and laps generously across the front, closing on four matt-finish buttons made from recycled compressed paper and resin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIts loose cut makes it perfect for winter layering over one of our chunky knits — pop the lapels on those really chilly days. There are two deep slip pockets to put your hands in, and inside, a smooth 100% viscose lining lets the coat slip easily over your layers. Finished with WVS labelling and a hangtag made from recycled polyester.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear it the way it falls. Over straight or slim jeans and boots for the everyday version, or a roll-neck and wide trousers for something sharper. It sits long over tailoring for work, and it holds its own thrown over a jumper and trainers at the weekend. Black takes everything, so let whatever's underneath set the tone — the coat just frames it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Will's Vegan Store","offers":[{"title":"Black \/ XS","offer_id":56243831996791,"sku":"19-04-10-01-00","price":197.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ S","offer_id":56243832029559,"sku":"19-04-10-01-01","price":197.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":56243832062327,"sku":"19-04-10-01-02","price":197.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ L","offer_id":56243832095095,"sku":"19-04-10-01-03","price":197.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":56243832127863,"sku":"19-04-10-01-04","price":197.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XXL","offer_id":56243832160631,"sku":"19-04-10-01-05","price":197.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0530\/4097\/1940\/files\/DoubleBreastedVeganWoolCoat_0006_photo_2026-02-1206.44.21.jpg?v=1770881588"}],"url":"https:\/\/wills-vegan-shoes.com\/en-nz\/collections\/vegan-clothing-mens.oembed","provider":"Will's Vegan Shoes","version":"1.0","type":"link"}